Studio Hyperdrive

The version of this cookie statement (version: 1.0) dates from 01.06.2023

STUDIO HYPERDRIVE NV is committed to your privacy and processing of your personal data. We, therefore, make every effort to explain plainly and clearly with this cookie statement which Cookies we use on our website and how we collect personal data. We also explain what we use them for and your rights in this respect.

When you visit our website, we may process personal data using online techniques such as Cookies, trackers, scripts, and similar technologies, hereinafter referred to as “cookie(s)”. In principle, however, these technologies always serve the same purpose: the retrieval and tracking of information on your device. Throughout this cookie statement, we will continue to use the well-known term: “cookie(s)”. They can be:

• Essential Cookies: Necessary to send a message via an electronic communications network, to ensure the security of our website, or to store information about the provision of a service that you expressly requested.
• Functional Cookies: Further shape the use of our website.
• Analytical Cookies: Measure and analyze the use of our website.
• Marketing Cookies: Deliver personalized advertisements.
• Other third-party Cookies.

Table of contents

1. Scope. 
2. Who implies ‘we'?
3. What exactly are Cookies?
4. Which Cookies do we use?
5. Essential Cookies.
6. Functional Cookies.
7. Analytical Cookies.
8. Marketing Cookies.
9. How to delete or block Cookies?
10. Amendments to the Cookie statement.

01. Scope

This cookie declaration applies to https://studiohyperdrive.be/.

02. Who implies “we”?

“We”, or “our” means STUDIO HYPERDRIVE NV with a registered office in Veldkant 35C, 2550 Kontich, with business registration number BE0688930325.

If you have any questions, comments, or complaints regarding this cookie statement or the processing of your personal data or wish to exercise any of your rights, please contact us by e-mail to privacy@studiohyperdrive.be.

03. What exactly are Cookies?

When you visit our website, we may process personal data using online technologies such as trackers, Cookies, scripts, and similar technologies (hereinafter referred to as “Cookies”). Cookies are small information files that a website asks your browser to store on your device when you visit a website or certain pages of that specific website. The cookie enables the website to "remember" your actions or preferences over time and apply them on subsequent visits. Examples include your preferred language or details of the pages you have visited.

Cookies contain at least a unique identification of a visitor and some information about this user. Furthermore, it usually includes the name of the website the cookie came from, and how long the cookie remains on your device (the expiry date).

04. Which Cookies do we use?

We distinguish between our own cookies ('first-party Cookies') and Cookies processed by third parties ('third-party Cookies'). Our website places cookies on its own initiative but has also third parties that can place cookies (through integrations). More specifically:

• Proprietary Cookies ("first party Cookies"): These are Cookies placed on our initiative. Only we have access to the information contained in the Cookie. 
• Third-party Cookies: Cookies that are set by a third party, other than our own. With these Cookies, the third party has access to the data collected in the Cookie. 

A further distinction can be made based on the specific purpose of the Cookie (see below). For each of these categories, we will always request your prior consent, unless these Cookies are essential (to provide you with a service you have explicitly requested or for the proper technical functioning of a website).

05. Essential Cookies

Essential Cookies are necessary to improve and ensure the proper functioning of a website such as security and accessibility. Pursuant to applicable legislation and due to technical necessity, only an information obligation applies, and we are not obliged to request your consent for the use of such Cookies. 

These Cookies are set as soon as you visit the website. 

• Name: Cookie Consent
• Content (expiration): Consent (expires when consent is revoked)
• Purpose: Stores user Cookie consent for the current domain.

06. Functional Cookies

These Cookies ensure your optimal use of our website by personalizing certain functions and remembering choices, the preferred language, or your location. You cannot reject these Cookies if you wish to browse our website, but they are only set after a choice has been made regarding the placement of Cookies.

• Name: n/a
• Content (expiration): n/a
• Purpose: n/a

07. Analytical Cookies

These Cookies track your use of our website and allow us to further improve your experience. These Cookies show us which pages are most and least popular and how visitors move around the website. You may refuse these Cookies and so the Cookies below will only be placed if you accept the analytical Cookies (by giving your consent).

• Name: Microsoft Clarity
• Content (expiration):
  • _clck (expires after 1 year)
  • _clsk (expires after 1 day)
  • CLID  (expires after 1 year)
  • MUID (expires after 1 year)
  • SM (expires after the session)
• Purpose:
  • Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
  • Connects multiple page views by a user into a single Clarity session recording.
  • Identifies the first-time Clarity saw this user on any site using Clarity.
  • Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
  • Used in synchronizing the MUID across Microsoft domains.
• Name: Google Analytics 4
• Content (expiration):
  • _ga (expires after 2 years)
  • _ga_<container-id> (expires after 2 years)
  • _gat (expires after 1 day)
  • _gid (expires after 2 years)
  • _hjid (expires after 1 year)
  • collect (expires after the session)
• Purpose:
  • Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
  • Used to persist session state.
  • Used by Google Analytics to throttle request rate.
  • Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
  • Sets a unique ID for the session. This allows the website to obtain data on visitor behavior for statistical purposes.
  • Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.

08. Marketing Cookies

These Cookies enable (personalized) marketing activities including 'retargeting' (showing ads) on our own and other platforms. You can refuse these Cookies and so the Cookies below are only placed if you accept the analytical Cookies (by giving your consent).

• Name: Google Ads
• Content (expiration):
  • _gcl_aw (expires after 90 days)
  • _gcl_dc (expires after 90 days)
  • _gcl_gb (expires after 90 days)
• Purpose:
  • Analytics and advertising.
• Name: Meta (Facebook) Pixel
• Content (expiration):
  • _fbp (expires after 3 months)
  • _fbc (expires after 2 years)
• Purpose:
  • Helps to store and track visits across websites. When the Facebook pixel is installed on a website, and the pixel uses first-party Cookies, the pixel automatically saves a unique identifier to an _fbp Cookie for the website domain if one does not already exist.
  • Helps to browse device information. When a user clicks on an ad on Facebook, the link sometimes includes a fbclid query parameter. When the user lands on the target website, if the website has a Facebook pixel that uses first-party Cookies, the pixel automatically saves the fbclid query parameter to an _fbc Cookie for that website domain.
• Name: LinkedIn Insight Tag
• Content (expiration):
  • lms_analytics (expires after 30 days)
  • AnalyticsSyncHistory (expires after 30 days)
  • SID  (expires after the session)
  • VID  (expires after 1 year)
• Purpose: 
  • Used to identify LinkedIn Members off LinkedIn for analytics.
  • Used to store information about the time a sync took place with the lms_analytics Cookie.
  • Used to determine what a visitor is doing before they convert on a LinkedIn microsite.

09. How to delete or block Cookies

You can manage and delete all Cookies already stored on your device via your internet browser settings. We would like to inform you that disabling Cookies may affect your user experience and cause you to have to re-enter your preferences each time you visit our website. For more details on controlling and/or deleting Cookies, please visit the page corresponding to your browser for more information:

• Edge: https://privacy.microsoft.com/
• Chrome: https://support.google.com/
• Safari: https://support.apple.com/
• Firefox: https://support.mozilla.org/
• Opera: http://www.opera.com/

10. Amendments to the Cookie Statement

Our organization and therefore our website are a dynamic and innovative environment. This cookie statement may be amended if our services or applicable legislation so require. This means that we are constantly looking for better services that are tailored to your needs. It is possible that there will be new applications that require a different process for collecting or processing your data. As a matter of course, we will inform you when there are important changes to this cookie statement, and we will request your permission if necessary.